{"product_id":"india-street-lettering","title":"India Street Lettering","description":"\u003cp class=\"has-text-align-center\"\u003eIn\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cem\u003eIndia Street Lettering\u003c\/em\u003e: \u003cem\u003eA Journey Through Typographic Craft \u0026amp; Culture\u003c\/em\u003e\u003c\/strong\u003e, Pooja Saxena shines a spotlight on the country’s urban letterforms—and the surprising stories behind them. \u003c\/p\u003e\n\u003cp class=\"has-text-align-center\"\u003eTake a short walk in any Indian neighbourhood and you’ll find signboards in a profusion of languages, styles, materials, and colours. So far, this living typographic archive has existed on the fringes of mainstream design discourse.\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eIndia Street Lettering\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ebrings it to the fore, celebrating the artistic expression, linguistic diversity, and historical intrigue found in the vibrant letterforms around the country.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"has-miller-headline-font-family has-large-font-size\"\u003eDrawing from a decade of documentation and research,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eIndia Street Lettering: A Journey Through Typographic Craft \u0026amp; Culture\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis a showcase of the country’s lively public lettering landscape, and an emphatic call to give this artistry the place it deserves in the design canon. \u003c\/p\u003e\n\u003cp\u003eThe book is divided into five chapters that scrutinise how signs are imagined — on shops, restaurants, cinemas, banks, post offices, even homes — and the role that typography and cultural history play in their design. Together, the chapters feature over 300 photographs from 17 cities and in 13 scripts, painting a vivid picture of urban neighbourhoods in India. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eISBN 978-93-80636-97-9\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHardcover\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e8 inches × 8 inches\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e208 pp\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePublished by \u003c\/span\u003e\u003ca href=\"https:\/\/www.blaft.com\/\" rel=\"noreferrer noopener\" target=\"_blank\"\u003e\u003cstrong\u003eBlaft Publications\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\" id=\"h-praise-for-the-book\"\u003ePraise for the book\u003c\/h3\u003e\n\u003cp class=\"has-miller-headline-font-family has-large-font-size\"\u003e\u003cem\u003e[India Street Lettering]\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis fabulous… every spread glows… Pooja’s incandescent compendium is a required pur­chase for anyone inter­ested in typography, graphic design, and\/or urban space.\u003c\/p\u003e\n\u003cp class=\"has-postea-font-family has-small-font-size\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.robinsloan.com\/newsletters\/good-trains\/\" type=\"link\" id=\"https:\/\/www.robinsloan.com\/newsletters\/good-trains\/\" rel=\"noreferrer noopener\" target=\"_blank\"\u003eRobin Sloan\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"\u003e\n\u003cp class=\"has-miller-headline-font-family has-large-font-size\"\u003e\u003cem\u003eIndia Street Lettering\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis a warm, thoughtful look at the signs that quietly shape India’s streets… It’s part archive, part love letter, and a deeply satisfying record of India’s everyday typography.\u003c\/p\u003e\n\u003cp class=\"has-postea-font-family has-small-font-size\"\u003e\u003cstrong\u003eSheya Kurian,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/thenodmag.com\/content\/nod-list-ekaya-brocade-tree-christmas-events-mumbai-delhi#a-love-letter-to-indias-street-signs\" rel=\"noreferrer noopener\" target=\"_blank\"\u003eThe Nod\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"\u003e\n\u003cp class=\"has-miller-headline-font-family has-large-font-size\"\u003eFor anyone concerned with preserving craft knowledge,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e[India Street Lettering]\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis a reminder that some archives only exist if individuals commit to building them, sign by sign, before the digital printers arrive.\u003c\/p\u003e\n\u003cp class=\"has-postea-font-family has-small-font-size\"\u003e\u003cstrong\u003eTom May,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.creativeboom.com\/resources\/why-indias-disappearing-street-lettering-is-unmissable-inspiration-for-designers\/\" rel=\"noreferrer noopener\" target=\"_blank\"\u003eCreative Boom\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" class=\"wp-block-spacer\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"has-miller-headline-font-family has-large-font-size\" id=\"h-india-street-lettering-is-a-warm-thoughtful-look-at-the-signs-that-quietly-shape-india-s-streets-it-s-part-archive-part-love-letter-and-a-deeply-satisfying-record-of-india-s-everyday-typography\"\u003eDocumenting public lettering of a country colonized until 1947, whose vast typographic heritage ended up in British institutions rather than where it belongs, [is] an act of resistance.\u003c\/p\u003e\n\u003cp class=\"has-postea-font-family has-small-font-size\"\u003e\u003cstrong\u003eFlavia Zimbardi,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/contraforma.substack.com\/p\/marginalia-takeover1\" rel=\"noreferrer noopener\" target=\"_blank\"\u003eContraforma\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"has-postea-font-family has-small-font-size\"\u003e \u003c\/p\u003e\n\u003cp class=\"has-postea-font-family has-small-font-size\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003e\u003ca href=\"https:\/\/shop.magentahouse.com.au\/search?q=blaft\u0026amp;options%5Bprefix%5D=last\" rel=\"noopener\" target=\"_blank\"\u003eExplore other Blaft items in this Shop\u003c\/a\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"BLAFT","offers":[{"title":"Default Title","offer_id":47308775620793,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7456\/4025\/files\/Untitleddesign_41.png?v=1780570898","url":"https:\/\/shop.magentahouse.com.au\/products\/india-street-lettering","provider":"Magenta House","version":"1.0","type":"link"}