Sweatheart Vimfos towel (Mahal Kita / Hayop Ka)

Sweatheart Vimfos towel (Mahal Kita / Hayop Ka)

The Sweatheart Vimfos by Glorious Dias pays ode to the iconic Good Morning towel, an object that transcends its utilitarian function to become a steadfast fixture in Filipino life. It is not merely a towel; it is a ubiquitous and essential co-star in the daily narrative, a tangible symbol intrinsically linked to a culture of deep, communal care.

The towel is a collaboration with Pangasinan-based artist and cultural worker Joy Patalim that focuses its lens on the quiet, yet profound power embedded within the fabric of the everyday. 

Through this artistic intervention, the Sweatheart Vimfos extends a compelling invitation to the viewer: to pause, look closer, and reconsider the inherent value of objects that are typically relegated to the periphery—those items inextricably tied to the working-class life. The piece serves as a powerful, unapologetic affirmation that manual labour is, and has always been, skilled labour. It is a necessary recalibration of perspective, challenging the arbitrary hierarchies that often devalue the hands that build and sustain society.

Each towel is hand-printed and unique, with slight design variances; limited quantities available. Made in the Philippines.